The paints & coatings segment contributed the largest in the global Lithopone market share. It is added to paint as a white pigment to enhance its surface properties such as UV resistance and resistance to fungicidal and algae growth. 

Various titanium-rich minerals, including ilmenite and rutile, can serve as starting materials for the production of highly purified Titanium Dioxide. The predominant method employed in Titanium Dioxide production is the chloride process. In this process, the mineral, along with coke and chlorine, undergoes a reaction within a fluidized bed, resulting in the formation of primarily titanium tetrachloride and carbon dioxide. Subsequently, the titanium tetrachloride undergoes purification and conversion to Titanium Dioxide. Another method involves treating ilmenite with sulfuric acid to manufacture the chemical.

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